Rural Marketing - [ MBA Course Subject ]

Rural Marketing - [ MBA Course Subject ]

Rural Marketing

AN OVERVIEW OF RURAL MARKETING

1. Scope of Rural Marketing
2. Concepts and Components of rural markets
3. Classification of rural markets
4. Factors differentiating Rural marketing from Urban marketing
5. Rural Marketing Environment
6. Mechanisms of Rural Marketing
7. APEDA (Agricultural and Processed Food Products Export Development Authority)
8. SWOT analysis
9. Rural Areas Requirement
10. Recent trends in Rural Demand

RURAL MARKET AND DECISION

1. Consumer buying behavior models
2. Factors Affecting Consumer Buying Behavior
3. Economic and Political Factors
4. Characteristics of Rural Consumer
5. What Personality Reveals about a Brand
6. Information Search and pre-purchase evaluation
7. Stages in consumer buying process
8. Diffusion of Innovation
9. Opinion Leadership
10. Factors of Brand loyalty

PRODUCT DISTRIBUTION

1. Segmenting, Targeting and Positioning
2. Prerequisites for Effective Segmentation
3. Approaches to Rural Segmentation
4. Targeting
5. Positioning
6. Product Strategies
7. Classification of Products
8. New Products Development
9. Distribution Strategy
10. PDS Network
11. Distribution model
12. Emerging Distribution Models

RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH

1. Challenges in Rural Communication
2. Developing Effective Communication
3. Determining Communication Objectives
4. Electing the communication channels
5. Rural Media
6. The media model

TRENDS IN RURAL MARKETING

1. Trends in Rural Marketing
2. Types of Consumer Credit
3. Sources of Consumer Finance
4. Important Questions and Answers: Business Science - Rural Marketing