Marketing Management - [ MBA Course Subject ]

Marketing Management - [ MBA Course Subject ]

Marketing Management

INTRODUCTION

1. Marketing
2. The Marketing Environment
3. Marketing Interfaces with other functional areas
4. Marketing In Global Environment - Prospects And Challenges

MARKETING STRATEGY

1. Marketing strategy
2. Strategies For Industrial Marketing
3. Consumers Marketing
4. Service Marketing
5. Competitor Analysis
6. Strategic Marketing Mix Components

MARKETING MIX DECISIONS

1. Marketing Decisions
2. New Product Planning
3. The Product Life Cycle
4. Market Segmentation
5. Target Marketing and Positioning
6. Channel Management
7. Advertisement and Sales Promotion
8. Pricing Strategy

BUYER BEHAVIOUR

1. Understanding Industrial & Individual Buyer Behaviour
2. Individual or Consumer Buying Behavior
3. Online Buyer Behavior
4. Customer Relationship Management
5. Customer Acquisition
6. Customer Retention
7. Strategies For Retaining Customers
8. Functions of Customer Retention
9. Customer Defection

MARKETING RESEARCH AND TRENDS IN MARKETING

1. Marketing Information System
2. Marketing Research
3. Advertising and Types of advertising
4. Consumer Behaviour
5. Retail Research Introduction
6. Cause-Related Marketing
7. Ethics in Marketing
8. Online Marketing Trends